Marketing category: 13176 books

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing)....

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts....

You have your online business. However, there's no traffic coming to your site? Not sure how to pull targeted traffic and convert to sales? Well, one of the most popular method around is Article Marketing. Proven workable by many experts in this industry. Article marketing can be very targeted...

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers' environment has always been influencing consumers' decision-making...

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, abstract: 'The mind is like an iceberg,...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of...

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current...

This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning, and gives examples of market- focused, original...

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent...

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment *...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional...

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Kassel, Sprache: Deutsch, Abstract: Ein Kommunikationsmedium wie das Internet, welches über Grenzen hinweg Menschen und Organisationen miteinander...