Marketing category: 13176 books
Social Media Marketing per il turismo
Come costruire il marketing 2.0 e gestire la reputazione della destinazione
Language: Italian
Release Date: January 23, 2015
Internet ha trasformato radicalmente il turismo, ha modificato la relazione tra domanda e offerta, ha introdotto un modo diverso da parte del turista di rapportarsi con le destinazioni, le imprese e i fornitori. Ma non solo: ha cambiato la struttura del mercato, ha favorito la disintermediazione e...
by María del Sol García Fernández
Language: Spanish
Release Date: June 2, 2016
Language: Spanish
Release Date: June 2, 2016
Relacionar entre sí la información proveniente del sistema de información de marketing (SIM) y las variables que intervienen en el marketing obteniendo conclusiones para el plan de marketing internacional de la empresa. Elaborar un informe de base, briefing, de productos/marcas para el desarrollo...
Hacker de Ambientes Digitales Para Marketing Y Ventas
Hacking de Marketing Digital
Language: Spanish
Release Date: September 30, 2014
Lo Que Necesitas Saber Para Crear Un Ambiente Digital e Integrar tu Marketing Con Tu Equipo De VentasDescubre cómo puedes crear la estructura de un ambiente de marketing digital que atraiga a personas calificadas hacia tus ofertas y ayude a tu equipo a alcanzar todo su potencial al dar consejos...
by Dean Shainin
Language: English
Release Date: October 4, 2014
Language: English
Release Date: October 4, 2014
What is the Underground Secret Twitter Manifesto going to do for YOU... "You'll Discover How To Tap Into One Of The Most Powerful Viral Traffic Machines Online And Make More Money Than You Ever Imagined Using Twitter Marketing Secrets To Ethically Get Free Targeted Traffic On Auto-Pilot"!...
by Anonymous
Language: English
Release Date: September 21, 2014
Language: English
Release Date: September 21, 2014
Speed Success Secrets For Internet Marketing
Surefire Ways To Build Up Your Marketing Skills And Grow Your Business!
This Book Is One Of The Most Valuable Resources In The World When It Comes To Accelerated Learning Techniques For Internet Marketing Newbies!
A lot of marketers...
Developing Your D.M.O
A Recruiter's Guide for Network Marketing
Language: English
Release Date: March 1, 2017
Would you like to recruit more reps into your network marketing business? Would you like to finally crack the recruiting code? Would you like to finally walk across the stage as a top recruiter in your company? Arvon Berry has a passion for helping home business entrepreneurs create comprehensive marketing strategies...
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Language: English
Release Date: January 12, 2018
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how...
YouTube for Business: Online Video Marketing for Any Business
Online Video Marketing for Any Business
Language: English
Release Date: January 20, 2011
YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and...
Design Management
Organisation and Marketing Perspectives
Language: English
Release Date: September 22, 2017
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders...
Marketing and Finance
Creating Shareholder Value
Language: English
Release Date: August 13, 2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing...
Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Language: English
Release Date: April 23, 2018
Distill Maximum Value from Your Digital Data! Do It Now!
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers...
by Matthew Housden
Language: English
Release Date: May 31, 2012
Language: English
Release Date: May 31, 2012
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
by Michael Roe
Language: English
Release Date: October 2, 2012
Language: English
Release Date: October 2, 2012
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals.
Professionals of all types, from accountants...
by Dave Donelson
Language: English
Release Date: March 31, 2011
Language: English
Release Date: March 31, 2011
Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?
“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners...