Marketing category: 13176 books

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising...

Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at not knowing the best strategies to implement? Are you looking to either employ an internal resource to run this function within, or to hire some outside...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

The Perfect Marketing Strategy For Success! Is Formulating A Marketing Strategy Taking Up All Your Time? Are You Unable To Connect With Your Customers? It Is Time To Trust The Tried And Trusted Method – Word Of Mouth! Did you ever consider the potential of social media as a marketing...

Would you like to get more qualified traffic to your website and increase your conversion rate - for free? Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog. In Media Strategies for Internet...

Turn Your Business Into a Overnight Success Story by Learning How to Go Viral! Harnessing the Power of Viral Marketing Where Everyone is Suddenly Talking About Your Company, Product or Service is the an Effective Means to Becoming a Rapid Success in a Short Period of Time! Viral marketing buzz occurs...

Now***,*** a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles,...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing...

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain...

Do you want to start an online business? This book contains a selection of ideas for starting an online business, including: Affiliate Marketing Blogging Freelancing Writing Articles Coaching & Training Selling physical and virtual products This series of books is primarily intended...

This is a short, concise and actionable eBook for creative entrepreneurs looking to build a successful brand and business. This book gives you what you need to approach the marketing aspects of your business with clarity and to build a marketing plan and brand that is the right fit for both you and...

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and...

Stories Marketing Ads I know how discouraging it can be to put your heart and efforts into a project or business, only to feel like you’ve been left holding an empty bag. It can really make you want to throw in the towel; but, hang on. Don’t give up on yourself or your business just yet. There...