Marketing category: 13176 books

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.  The new turbulent business...

Surefire Ways To Master Your Network Marketing Success! This Book Is One Of The Most Valuable Resources In The World When It Comes To Getting Serious Results In Your Business Efforts! Many People Are Not Aware Of How Important Business Knowledge For Marketing Is And How To Deal With...

Get Instant Access To 200 Powerful Social Media Marketing Tips To Increase Your Followers, Build Credibility And Gain More Customers! Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to a communication and it improved the way people...

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your...

If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of “how-to- develop-and-implement” strategies in a simple and easy to understand...

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching...

Video Marketing Master Marketing a product well is the basis of any promotional campaign. As there are a lot of ways of doing this and getting the product to a platform where it is commonly recognizable, serious consideration must be given to the mode of adverting used. Video can assist with that. Video...

How To Utilize The Power of Online Marketing In Your Business So You Can Gain More Customers And Build Raving Fans. Whatever Business You're In, You Too Can Harness The Power Of Online Marketing To Crush Your Competition. Here's what you'll discover in this ebook: Online Marketing Using...

 “I have been following Terry’s no-nonsense profit-building marketing strategies for years. When I found out he had finally put them into a book format I couldn’t wait to crack the cover. This book is loaded with tried and true revenue-building tactics. A must-have for anyone who wants to take...

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.    Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing,...

*Successful social marketing holds the power to change the world. * For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler...