Marketing category: 13176 books

Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role, in this course the author helps you understand your new position, your team, and your resources, and build a strategy...

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is...

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence...

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to...

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing...

Welcome to the World of Churn Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies...

Affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. Even though it's been well-refined, it continues to evolve today. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online...

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense,...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Nürtingen University; Geislingen, 5 entries in the bibliography, language: English, abstract: No matter whether in the newspaper while having breakfast,...

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing...

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding...

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently...

Everyone knows that Network Marketing is the average person's best opportunity to create wealth. However, most people who try their hand at MLM or NWM, fail. They get frustrated and they quit. The reason for this phenomina is this: Most new network marketers stumble into network marketing by accident....

Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting...