How to Implement and Profit from Customer Relationship Management
by
Adam Curry, Jay Curry
Language: English
Release Date: January 18, 2002
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry,...