Marketing category: 13176 books

Grow your business with postcards. You may have heard that low-cost postcards can help build your business, but do you know ten different business models you can use to make that happen? Some of the top ten business models for using postcards bring you quick cash, while others slowly...

Marketing is the study and management of exchange  relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,...

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every...

The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find...

When it comes to social media marketing, most people market online in the traditional way through overloading their social media profiles with sales and promotions. This doesn't work anymore. The new way of marketing focuses on building relationships with people, engaging and identifying with people's...

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers,...

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable...

How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement....

The Social Media Marketing Study Brief provides a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples. It is intended as a quick reference for students of business and marketing and for business professionals, including managers...

Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially...

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact...

After finally getting a book published, many authors find that the hardest part wasn’t actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out...

This book reveals everything you need to start working with social media marketing. This handy guide for beginners with help you understand how existing social media web sites work and how you can leverage that for marketing purposes. "Social Media Marketing: Beginner's Guide To Social...

Mobile Marketing Is Currently The Global Number 1 Way To Advertise Yourself And Your Products! But How The Heck Do You Do It Right To Get More Money, More Buyers, And More Attention? Recent studies by Nielsen Mobile indicate 97% of people with a mobile/cellphone will read an SMS (text) message within...