Marketing category: 13176 books

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis...

Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll...

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice,...

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask:Why? What purpose...

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many...

Are you a small business owner that either hates dealing with marketing or just doesn't understand it? My business, CMG Marketing helps small businesses understand the perils and pitfalls of marketing through education! This first CMG ebook explains CMG Marketing's CEO, Jeff Petermanns',...

This System Will Grow Your Business By Leaps And Bounds! Who Else Wants To Know How To Exponentially Grow Your Online Business Using The Power Of Viral Marketing? Explode Your Traffic And Leads By Letting An Army Of Loyal Followers Spread The News About Your Internet Business!...

Dear Friend: There are many thousands of Twitter marketing related searches every month and when combined with social media marketing searches this is well over a million per month. There are now around 330 million active users of Twitter every month and this is increasing year on year. Getting...

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are...

Con más del 70% de la población mundial teniendo acceso a un dispositivo móvil (eso es mucho más que el número de PCs) es crítico para tu negocio adoptar un plan de marketing para dispositivos móviles.Así como evoluciona la tecnología, evolucionan las estrategias para mantener la fidelidad...

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that...

Here's A Free And Powerfully Effective Way To Skyrocket Your Site Rankings And Boost Your Profits! You're About To Discover How To Use The Most Effective Way Of Leveraging On Your Articles To Drive Hordes Of Traffic And Hit Consistently High Page Ranks Like Clockwork! You've probably...

If you'd like to learn 30 simple, entertaining and 100% proven ways to sell your products and services (no matter what you sell or who you sell to) then this book shows you exactly how.The title is: Selling From The Trenches and it contains 30 easy-to-use tips you can apply to your business...

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing...