Marketing category: 13176 books

I wrote this book for one reason only: to help you make real money in multi-level or network marketing. Feeling skeptical? I had been the World’s Biggest Skeptic about MLM. For good reason:•I had talked to literally hundreds of people in network marketing and no one was making money;•network marketing...

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally...

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this...

B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity...

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can...

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested...

Tired Of Struggling To Make Money Online? Discover The Simple, Step-By-Step Method To Make Thousands Of Dollars Per Month, Or More, With Affiliate Marketing… Inside This Step-By-Step Guide To Making Money With Affiliate Marketing, You’ll Discover… •How to get started with affiliate...

21st Century Guerilla Internet Marketing For Restaurant is the only comprehensive ebook that shows restaurants owners and managers the simple and easy way to market their restaurants on the internet so that they can get new local customers, repeat business, increase word of mouth marketing, make more...

She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what...

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x,...

Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit. Smart Marketing shows you how to: - Identify new customers that...

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical...