Customer Service category: 721 books
Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results
Language: English
Release Date: March 7, 2013
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be...
Overpromise and Overdeliver (Revised Edition)
How to Design and Deliver Extraordinary Customer Experiences
Language: English
Release Date: April 30, 2009
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated
The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere...
A World Gone Social
How Companies Must Adapt to Survive
Language: English
Release Date: September 17, 2014
Amazingly, what started out as an opportunity to link friends and to find out who’s dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever....
by Paul M. Rand
Language: English
Release Date: October 4, 2013
Language: English
Release Date: October 4, 2013
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth
Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your...
The Professional's Guide to Business Development
How to Win Business in the Professional Services
Language: English
Release Date: December 3, 2012
When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. To minimize the issue of cost, you need to ensure...
CRM
La gestion de la relation client
Language: French
Release Date: September 2, 2015
Un guide pratique et accessible pour tout savoir sur le CRM ou la gestion de la relation client
Vos clients vous lâchent les uns après les autres ? Ou bien vous n'arrivez pas à en convertir de nouveaux ? Actuellement, puisque répondre aux requêtes exigeantes de ses derniers semble la clé...
Why Should Anyone Buy from You?
Earn customer trust to drive business success
Language: English
Release Date: October 12, 2012
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS
This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.
Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews...
Super Fans
How To Create Unwavering Customer Loyalty
Language: English
Release Date: August 14, 2017
UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS You don’t have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having...
Whoever Tells the Best Story Wins
How to Use Your Own Stories to Communicate with Power and Impact
Language: English
Release Date: May 20, 2015
The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote...
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Language: English
Release Date: July 8, 2008
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints...
Sales: Fast Track to Success
Fast track to Success ePub eBook
Language: English
Release Date: April 8, 2010
GET THE RESULTS YOU WANT IN SALES. FAST.
Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales and negotiating...
Amp Up Your Sales
Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
Language: English
Release Date: November 28, 2014
Customers today are overloaded with information and overwhelmed by options. The truth is, product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has all but disappeared. Therefore, between not recognizing product differences,...
Consumer Information Systems and Relationship Management
Design, Implementation, and Use
Language: English
Release Date: May 31, 2013
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems...
Mobile Influence
The New Power of the Consumer
Language: English
Release Date: June 11, 2013
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they...