Customer Service category: 721 books
Successful Key Account Management In A Week
Be A Brilliant Key Account Manager In Seven Simple Steps
Language: English
Release Date: March 30, 2012
Key account management just got easier
'This little book is a real gem' Professor Malcolm McDonald
Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures....
by Di McLanachan
Language: English
Release Date: July 13, 2012
Language: English
Release Date: July 13, 2012
The ability to look after your customers is crucial to anyone who wants to advance their career. Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy...
by Erik Peterson, Tim Riesterer, Conrad Smith
Language: English
Release Date: June 5, 2015
Language: English
Release Date: June 5, 2015
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle
The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize...
The Commitment Engine
Making Work Worth It
Language: English
Release Date: October 11, 2012
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty...
True Alignment
Linking Company Culture with Customer Needs for Extraordinary Results
Language: English
Release Date: December 11, 2013
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s...
by Siobhan McAleer
Language: English
Release Date: March 1, 2011
Language: English
Release Date: March 1, 2011
Today’s companies must attract customers with strong customer value propositions, keep them by delivering superior value and manage the company/customer interface. This ebook shows that customer relationship-building is not a destination, but a journey.
On Purpose
Delivering a Branded Customer Experience People Love
Language: English
Release Date: November 3, 2015
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear...
The Satisfaction of Change
How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Language: English
Release Date: November 4, 2016
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’...
Winning Her Business
How to Transform the Customer Experience for the World’s Most Powerful Consumers
Language: English
Release Date: March 5, 2019
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women***.***
When people think about the world’s growth markets, they often envision countries like China and India. Yet...
Why Customers Leave (and How to Win Them Back)
(24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)
Language: English
Release Date: April 1, 2019
"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes
Discover the 24 reasons people are leaving you for...
by
Language: English
Release Date: March 31, 2013
Language: English
Release Date: March 31, 2013
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement...
Customer Relationship Management (CRM) erfolgreich aufbauen
CRM Grundlagen und Umsetzung für die Praxis
Language: German
Release Date: April 7, 2014
Das Customer Relationship Management (CRM) steht für eine Grundeinstellung des Unternehmens, ein ganzheitliches Kundenmanagement praktizieren zu wollen. Ausgehend von der Vision bis hin zur operativen Maßnahme, soll das CRM jegliche Aktivitäten des Unternehmens durchdringen, mit dem Ziel, Kundenbedürfnisse...
Creative Cost-Benefits Reinvention
How to Reverse Commoditization Hell in the Age of Customer Capitalism
Language: English
Release Date: November 22, 2010
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the...
Pulling Customers Back To Small Business
A 7 Topic Guide For Small Business Owners & Store Managers
Language: English
Release Date: February 7, 2015
"Pulling Customers Back To Small Business" Teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was written to provide adequate information and guidance on how to increase your customer base...