Customer Service category: 721 books
Stop, Look, & Listen
The Customer CEO Business Fable About How to Profit from the Power of Your Customers
Language: English
Release Date: April 30, 2013
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.Stop, Look, and Listen is the story of how Bob...
by Süphan Nasır
Language: English
Release Date: March 31, 2015
Language: English
Release Date: March 31, 2015
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies...
Client Encounters of the Technical Kind
How to win, support and challenge customers ... methodically, with ICON9's tools & best practices for field engineers
Language: English
Release Date: July 20, 2015
There’s a lot more to technical work … … than technology, as anyone in contact with clients will know—and most engineers, scientists and technicians have some sort of client to worry about. Experience shows that the relational and commercial aspects of customer-facing technical roles...
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: April 1, 2019
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing...
by
Language: English
Release Date: November 9, 2016
Language: English
Release Date: November 9, 2016
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research...
Complaint Management and Channel Choice
An Analysis of Customer Perceptions
Language: English
Release Date: May 14, 2015
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal...
Advocate Marketing
Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
Language: English
Release Date: February 24, 2016
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of...
Il Customer Care. Come Comportarsi con i Clienti, Fidelizzarli e Stimolare il Passaparola per il Successo della Tua Azienda. (Ebook Italiano - Anteprima Gratis)
Come Comportarsi con i Clienti, Fidelizzarli e Stimolare il Passaparola per il Successo della Tua Azienda
Language: Italian
Release Date: January 1, 2014
Programma di Il Customer Care
Come Comportarsi con i Clienti, Fidelizzarli e Stimolare il Passaparola per il Successo della Tua Azienda
COME CAPIRE IL CLIENTE E STIMOLARE IL PASSAPAROLA
Come ottenere un vantaggio competitivo e sostenibile.
Come orientare l'azienda alla Cultura del Servizio.
Le...
Customer Experience Management in der Praxis
Grundlagen – Zusammenhänge – Umsetzung
Language: German
Release Date: July 25, 2019
Angesichts einer weiter fortschreitenden Homogenisierung von Produkt- und Servicemerkmalen wird es für Unternehmen immer wichtiger, sich über ein ganzheitliches Kundenerlebnis zu differenzieren. Daher ist das Thema „Customer Experience Management“ für nahezu jedes Unternehmen hoch relevant....
On Great Service
A Framework for Action
Language: English
Release Date: April 1, 1995
Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve and how to improve it. For the past two years, Berry studied dozens of companies of all...
The Value Profit Chain
Treat Employees Like Customers and Customers Like
Language: English
Release Date: May 11, 2010
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just...
Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: December 4, 2017
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with...
"I Love You More Than My Dog"
Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Language: English
Release Date: October 15, 2009
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming...
Building the Value Machine
Transforming Your Business Through Collaborative Customer Partnerships
Language: English
Release Date: November 3, 2009
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
This book provides...