Customer Service category: 721 books
Complaint Management Excellence
Creating Customer Loyalty through Service Recovery
Language: English
Release Date: May 3, 2012
Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential...
by Dr Jim Porter
Language: English
Release Date: January 13, 2012
Language: English
Release Date: January 13, 2012
Entrepreneurs Brief Guide - How to Care for Your Customers.
Almost all successful businesses have an excellent customer care service. Defined as caring for your customers during and after their purchase and presenting them with value for money, customer care yields very fruitful results for...
Now, Build a Great Business!
7 Ways to Maximize Your Profits in Any Market
Language: English
Release Date: November 19, 2010
In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing...
Customer Delight
Strategic Insights for Market Leaders
Language: English
Release Date: July 5, 2012
People have commented that Customer Delight sounds like a tasty treat, and indeed this book hits a sweet spot when it comes to business literature. Great care has been taken to ensure this book is engaging, informative and useful to those who run companies. Customer Delight yields gems of insight into...
The Everything Guide to Customer Engagement
Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business
Language: English
Release Date: August 8, 2014
Expert advice and strategies for winning--and keeping--customers!
Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement...
by
Language: English
Release Date: June 16, 2017
Language: English
Release Date: June 16, 2017
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is...
Orchestrating Experiences
Collaborative Design for Complexity
Language: English
Release Date: May 1, 2018
A playbook of best practices, tools and frameworks that shows you how to: Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience) Create seamless brand experience for customers as they move through your various online...
Habit
The 95% of Behavior Marketers Ignore
Language: English
Release Date: November 25, 2009
Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy–that customers are consciously aware of what they’re doing. Habit explains why...
When Digital Becomes Human
The Transformation of Customer Relationships
Language: English
Release Date: April 3, 2015
WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive...
The Horizontal Organization
What the Organization of the Future Actually Looks Like and How It Delivers Value to Customers
Language: English
Release Date: February 4, 1999
The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster organizational...
The Social Business Imperative
Adapting Your Business Model to the Always-Connected Customer
Language: English
Release Date: March 25, 2016
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital...
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: November 27, 2018
*“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” *
Jeff Bezos, Founder and CEO of Amazon.com
This proceedings volume explores the ways in which marketers...
Why we Hate you
A Retailer's Confession
Language: English
Release Date: February 9, 2016
Is the customer really always right? Heck no. For every friendly and polite customer, there’s an entitled and cranky shopper waiting for the world to be handed to them on a platter. Unreasonable expectations and out of proportion reactions can beat a retailer down, and this makes it an unhappy buying...
by
Language: English
Release Date: November 26, 2013
Language: English
Release Date: November 26, 2013
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents...