Consumer Behaviour category: 842 books
Blind Spot
Illuminating the Hidden Value In Business
Language: English
Release Date: November 2, 2016
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate...
Authenticity
What Consumers Really Want
Language: English
Release Date: October 18, 2007
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something...
by HowExpert
Language: English
Release Date: April 17, 2011
Language: English
Release Date: April 17, 2011
If you want to learn how to shop with super savings then, check this "How To Extreme Coupon" guide.
In this step-by-step guide you will reap the following benefits:
- Learn how to save money at grocery stores.
- Discover where to find coupons.
- Learn how to save money by shopping at a drug...
by David Norton
Language: English
Release Date: September 1, 2017
Language: English
Release Date: September 1, 2017
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach
Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical”...
by
Language: English
Release Date: June 1, 2017
Language: English
Release Date: June 1, 2017
A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked...
Reach
Cultivate Customer Loyalty and Reap Intel
Language: English
Release Date: February 23, 2016
Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s...
by Clay Long
Language: English
Release Date: May 20, 2013
Language: English
Release Date: May 20, 2013
The Power of Influence and How It Affects People
This book covers several topics including:
Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school...
Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!
Selling to Men (2ND EDITION)
Language: English
Release Date: September 21, 2011
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:1....
The Rational Animal
How Evolution Made Us Smarter Than We Think
Language: English
Release Date: September 10, 2013
Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard-only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas...
Click
What Millions of People Are Doing Online and Why It Matters
Language: English
Release Date: September 2, 2008
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting...
Star Brands
A Brand Manager's Guide to Build, Manage & Market Brands
Language: English
Release Date: April 14, 2015
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by...
The X and Y of Buy
Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Language: English
Release Date: March 29, 2010
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively. Pace explains that you don’t need to...
Working Longer
The Solution to the Retirement Income Challenge
Language: English
Release Date: October 1, 2009
Daily headlines warn American workers that their retirement years may be far from golden. The main components of the retirement income system-Social Security and employer-provided pensions and health insurance-are in decline while the amount of income needed for a comfortable retirement continues...
by
Language: English
Release Date: September 13, 2013
Language: English
Release Date: September 13, 2013
Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recession—a combination of unprecedented wealth losses and historically high unemployment increases that marked the...