Applied category: 4609 books

Cover of Unconscious Marketing

Unconscious Marketing

25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

by Sam Page
Language: English
Release Date: August 3, 2015

How Do People Really Make Decisions?   We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before...
Cover of Introducing Evolutionary Psychology
by Dylan Evans, Oscar Zarate
Language: English
Release Date: June 18, 2015

How did the mind evolve? How does the human mind differ from the minds of our ancestors, and from the minds of our nearest relatives, the apes? What are the universal features of the human mind, and why are they designed the way they are? If our minds are built by selfish genes, why are we so cooperative?...
Cover of The Collected Schizophrenias
by Esmé Weijun Wang
Language: English
Release Date: February 5, 2019

Powerful, affecting essays on mental illness, winner of the Graywolf Press Nonfiction Prize and a Whiting Award An intimate, moving book written with the immediacy and directness of one who still struggles with the effects of mental and chronic illness, The Collected Schizophrenias cuts right...
Cover of Change Your Brain, Change Your Life (Revised and Expanded)

Change Your Brain, Change Your Life (Revised and Expanded)

The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems

by Daniel G. Amen, M.D.
Language: English
Release Date: November 3, 2015

In this completely revised and updated edition of the breakthrough bestseller, neuropsychiatrist Dr. Daniel Amen includes effective "brain prescriptions" that can help heal your brain and change your life. To quell anxiety and panic: Use simple breathing techniques to immediately calm inner...
Cover of A Mind For Numbers

A Mind For Numbers

How to Excel at Math and Science (Even If You Flunked Algebra)

by Barbara Oakley, PhD
Language: English
Release Date: July 31, 2014

The companion book to COURSERA®'s wildly popular massive open online course "Learning How to Learn" Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you...
Cover of An Introduction to Python and Computer Programming
by Yue Zhang
Language: English
Release Date: July 8, 2015

This book introduces Python programming language and fundamental concepts in algorithms and computing. Its target audience includes students and engineers with little or no background in programming, who need to master a practical programming language and learn the basic thinking in computer science/programming....
Cover of Mastermind

Mastermind

How to Think Like Sherlock Holmes

by Maria Konnikova
Language: English
Release Date: January 3, 2013

The New York Times bestselling guide to thinking like literature's greatest detective. "Steven Pinker meets Sir Arthur Conan Doyle" (Boston Globe), by the author of The Confidence Game. No fictional character is more renowned for his powers of thought and observation than Sherlock...
Cover of Cómo construir la autodisciplina

Cómo construir la autodisciplina

Resiste tentaciones y alcanza tus metas a largo plazo

by Martin Meadows
Language: Spanish
Release Date: September 16, 2016

Cómo desarrollar la autodisciplina, resistir tentaciones y alcanzar tus metas a largo plazo Si deseas realizar cambios positivos en tu vida y alcanzar tus metas a largo plazo, no existe una mejor forma de hacerlo que aprendiendo a ser más autodisciplinado. La ciencia ha descubierto...
Cover of Reparative Therapy of Male Homosexuality
by Joseph Nicolosi
Language: English
Release Date: October 1, 1997

This book explores a reparative psychotherapy based on an understanding of the development of gender identity, offering to help the non-gay homosexual, that is, one who is unhappy with his sexual orientation. A Jason Aronson Book
Cover of 12 Rules for Life

12 Rules for Life

An Antidote to Chaos

by Jordan B. Peterson
Language: English
Release Date: January 23, 2018

**#1 NATIONAL BESTSELLER  #1 INTERNATIONAL BESTSELLER What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge...
Cover of Healing Homosexuality

Healing Homosexuality

Case Stories of Reparative Therapy

by Joseph Nicolosi, Lucy Freeman
Language: English
Release Date: November 1, 1997

In 1973, when all the arguments were presented to the American Psychiatric Association both for and against the idea of homosexuality as pathology, it was the personal disclosures of gay men that had the most influence. Listening to their stories of frustration in treatment–and their newfound happiness...
Cover of Moonwalking with Einstein

Moonwalking with Einstein

The Art and Science of Remembering Everything

by Joshua Foer
Language: English
Release Date: March 3, 2011

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental...
Cover of Blue Mind

Blue Mind

The Surprising Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do

by Wallace J. Nichols
Language: English
Release Date: July 22, 2014

A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In BLUE MIND, Wallace J. Nichols revolutionizes how we think about these...
Cover of The Psychology of Investing
by John R. Nofsinger
Language: English
Release Date: July 28, 2017

While traditional finance focuses on the tools used to optimize return and minimize risk, this book explains how psychology can affect our decisions more than financial theory. Covering the ways investors actually behave, this is the first book of its kind to delve into the ways biases influence investment...
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