Advertising category: 1808 books

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view,...

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives....

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the...

Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a personal history, but as a business story....

For the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job. What you'll find especially helpful are the worksheets. It is so much easier to...

With the high prices of placing ads today, why not save money? There’s no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies? If you handle your own advertising correspondence, work with...

ARE you looking for SEO and social media tools to help boost and increase your website traffic, get found by millions of ‘REAL PEOPLE’ and gain keyword rankings?   Are you searching for a proven system you could use as your primary source of backlinks and social media shares that...

Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled...

“Within five years, Facebook will be mostly video.” Mark Zuckerberg, CEO of Facebook, Inc. Its known that the largest social platform prioritizes video, amongst other because it has found clear evidence in the data that video drives user engagement - and is better at that than all other...

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated...

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well....

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly...

You Won't Make It In Advertising If You Miss Out This Book! Let's face it - We all know the fact that we are not an advertising genius. If we are, companies would pay millions to you and you'd be making hundreds of thousands of dollars. But as time goes on, more and more people have been learning...