Advertising category: 1808 books
by John Bester
Language: English
Release Date: August 24, 2015
Language: English
Release Date: August 24, 2015
Copywriting is described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such...
The Texas Land and Development Company
A Panhandle Promotion, 1912-1956
Language: English
Release Date: July 3, 2014
Agricultural and urban development came late to the Texas South Plains, and frontier life lingered well into the twentieth century. In the decade preceding World War I numerous land companies flourished in the area and acted as catalysts for settlement and economic expansion. Prominent among these companies...
The Physics of Brand
Understand the Forces Behind Brands That Matter
Language: English
Release Date: July 21, 2016
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding....
Design Disasters
Great Designers, Fabulous Failure, and Lessons Learned
Language: English
Release Date: October 28, 2008
The thrill of victory
the agony of defeat. We're not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking-and...
The Male Body as Advertisement
Masculinities in Hispanic Media
Language: English
Release Date: August 28, 2015
The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive and expressive resource. Just as it occurred with the female body, the male body has...
101 Tips To Become Airbnb Superhost
Get More Bookings, Choose The Right Price, Increase Revenue, Get 5 Stars Reviews, Attract The Best Guests, Be A Remote Host and More!
Language: English
Release Date: September 8, 2017
Airbnb is a company that list еithеr a hоmе оr room for rent, uѕuаllу fоr vасаtiоnеrѕ or others trаvеling thrоugh an area. According tо Airbnb'ѕ website, the service has hоѕtеd оvеr 150 milliоn guеѕtѕ in more thаn 65,000 cities wоrldwidе (191 countries). Hosts рау...
by Ronny Salerno
Language: English
Release Date: November 30, 2015
Language: English
Release Date: November 30, 2015
Hidden down alleyways, on street corners or on the bricks above the cityscape, Cincinnati's fading advertisements hide in plain sight. These ghost signs still tout their wares and services, remnants of a bygone era. Each sign has a vivid story behind it unique to its era, product and craftsmanship....
Looking Closer 5
Critical Writings on Graphic Design
Language: English
Release Date: June 29, 2010
The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines,...
by Thrivelearning Institute Library
Language: English
Release Date: January 13, 2014
Language: English
Release Date: January 13, 2014
Just about everybody is a part of the herd mind at one time or another, some are always and will be for the majority of their life.
(Some may not want to admit this - but it's a fact of human nature.)
The herd mind is simply people following people.
We are brought up to be...
Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…
No Nonsence Online Income, #1
Language: English
Release Date: February 16, 2016
Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it...
by Alexey
Language: English
Release Date: May 15, 2013
Language: English
Release Date: May 15, 2013
Spin
Politics and Marketing in a Divided Age
Language: English
Release Date: August 2, 2014
In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.
In the early twentieth century political...
Sales Page Primer
“Discover the Single most Important Skill you can Ever Learn in Marketing!”
Language: English
Release Date: September 6, 2013
Dear Friend,
I’m writing this to you while it’s fresh in my mind and pumped… actually totally psyched about this subject.
Copywriting is something I’ve personally been working on perfecting ever since I made that initial decision to take a stab at making a dollar or two online....
by Christian Flick, Mathias Weber
Language: German
Release Date: December 9, 2016
Language: German
Release Date: December 9, 2016
Die Buchlinie "bwlBlitzmerker" beschäftigt sich mit aktuellen betriebswirtschaftlichen Themen. Dies geschieht mit dem Anspruch, dem Leser eine stark komprimierte und sehr kostengünstige digitale Buchvariante zu bieten. Somit entstehen hier regelmäßig frische und neue Impulsgeber für Prozessverbesserungen,...