Advertising category: 1808 books
Guerrilla Marketing, 4th edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Language: English
Release Date: May 22, 2007
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning...
HOW I SOLD 80,000 BOOKS
Book Marketing for Authors
Language: English
Release Date: May 21, 2015
“Probably the best and most comprehensive one-stop guide I have seen.”
Rick DeStefanis
Award-Winning Author of "The Gomorrah Principle"
“Alinka is extremely knowledgeable and always willing to help authors in whatever way she can. I highly recommend this little gem of a book!”
Patti...
Confía en mí, estoy mintiendo
Confesiones de un manipulador de los medios
Language: Spanish
Release Date: September 17, 2013
–Hoy en día: un rumor malicioso por Internet puede costarle millones a una empresa.
–Un producto o una persona se convierten en celebridades de la nada.
–Un político puede ver truncada su carrera por algo nimio que hizo en algún momento.
Estas cosas suceden todos los días, lo que muchos...
by Jon M. Buchan
Language: English
Release Date: August 12, 2016
Language: English
Release Date: August 12, 2016
I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus!
Mercadotecnia con Salsa
Experiencias locales que enriquecen la teoría global
Language: Spanish
Release Date: June 14, 2013
La teoría general sobre mercadotecnia como una disciplina para anticipar, detectar y satisfacer necesidades del consumidor hacia un desempeño empresarial ya está escrita y revisada por grandes autores, que en su mayoría emanan de mercados maduros y de alguna forma homogéneos.Sin embargo, el marco...
by Habyb Selman
Language: Spanish
Release Date: April 30, 2017
Language: Spanish
Release Date: April 30, 2017
Como todo el mundo sabe, el marketing digital se esta convirtiendo en un nuevo método para poder hacer negociaciones a nivel global sin necesidad de pertenecer a un trabajo convencional ni tener que estar bajo horarios rígidos de trabajo, ni tener que ir de comercio a comercio o de puerta a puerta.
Todos...
by Carlos Alberto Dulanto Sandoval
Language: Spanish
Release Date: July 31, 2014
Language: Spanish
Release Date: July 31, 2014
El autor, publicista e investigador del comportamiento humano, describe la importancia del insight como relectura de nuestros genes culturales, nuestros memes, pensamientos y conductas cotidianas. Gracias a que conocemos la evolución de los insights es que las marcas pueden transmitir mejores mensajes...
by Groove Digital Marketing
Language: English
Release Date: April 2, 2014
Language: English
Release Date: April 2, 2014
PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.Trent turned his personal blog into a six figure business in it's very first year, and 25 Website Must Haves For Driving Traffic,...
by Cristina Quiñones
Language: Spanish
Release Date: July 25, 2014
Language: Spanish
Release Date: July 25, 2014
Este libro intenta presentar una visión teórico-práctica de los fundamentos del Consumer Insight como concepto, herramienta y fundamento de un marketing consumo-céntrico, es decir, un marketing basado en las personas. Se detallan las técnicas, herramientas y casos de marcas que han construido sus promesas de valor o estrategias fundamentadas en estas verdades humanas.
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Language: English
Release Date: September 20, 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...
by Sandra Vilajoana Alejandre
Language: Spanish
Release Date: October 7, 2015
Language: Spanish
Release Date: October 7, 2015
El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar...
The New Rules of Retail
Competing in the World's Toughest Marketplace
Language: English
Release Date: December 7, 2010
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is...
Self-Publish Strong Books 1-4
The Complete How-To Guide for Accelerating Your Author Brand, Building a Rock-Solid Platform, and Creating a Successful Newsletter List
Language: English
Release Date: January 26, 2018
Are you an intermediate-level author who is wanting to get more out of your newsletter list? Do you wish there was a guide that could help you create blockbuster promotions and build a successful, healthy, and motivated group of readers?
The Self-Publish Strong Books 1-4 box set contains hundreds...
by Jack Foster
Language: English
Release Date: June 1, 2007
Language: English
Release Date: June 1, 2007
A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get...