Advertising category: 1808 books

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses...

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands...

Are you ready to engage in Facebook marketing today? It's About Time For You To Learn About Facebook Marketing! • Facebook has slightly over 2 billion monthly active users. • Of all Americans, 79% use Facebook at some level or another. • 22% of people on the planet...

This book covers topics like. 5 Good Reasons For Using Yahoogroups To Start Your Own Ezine 9 Sure-Fire Ways To Increase Your E-zine's Readership! 12 Golden Ezine Publishing Tips Ezine Advertising - Smart Ezine Publishing How NOT to Publish an Ezine How to blog your way to success? How to make...

Thirty Seconds is a look at the advertising industry by Michael J. Arlen.

E-mail marketing is the most powerful and effective form of online marketing. Nothing comes close. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms...

With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous opportunities at minimal cost ....

Dear Entrepreneur:  Did you know that in year 2018, social media has become the crucial part of digital communications strategies? The world of social media networks is dynamic and in constant change: -> 3.196 billion global social media users in 2018, equaling 42% penetration. ->...

Adesivi mimetizzati nel tessuto degli spazi urbani, performance di attivisti nascosti tra i passanti, oggetti fuori posto inseriti all'interno di luoghi del consumo (shopping mall, supermercati), spot apparentemente amatoriali concepiti per diffondersi sfruttando le logiche della partecipazione tipiche...

Text message marketing, also known as Mobile Marketing, SMS Marketing or short message marketing, is the latest form of Internet and mobile advertising and is quickly becoming extremely popular.There are many advantages to text message marketing and the idea behind it and finding out how to get started, is all very straightforward and fairly simple.

iAdvertisers retrace les principaux événements de l'histoire de la publicité digitale depuis 1994 et analyse ses prochains défis. Il comporte également des entretiens exclusifs avec des dirigeants d'entreprises incontournables de l'écosystème de la publicité et du marketing digital (Yahoo!,...

FutureNet ovvero il futuro del network marketing online NB - prima di giudicare, inizia a leggere questo ebook**: dai una tregua al tuo scetticismo per due minuti!** Sono uno scrittore, un ingegnere, un viaggiatore e – soprattutto – sono prossimo alla libertà finanziaria! Cos’è...

Influencer marketing is all about the outreach and foothold you have in your chosen niche. The more you’re able to connect with a specific audience, the easier it will be to land influencer marketing opportunities. The great thing about influencer marketing is that you don’t need a large...

La storia del più grande sucesso imprenditoriale italiano negli anni della crisi. Un imprenditore che viene dalla terra, la "sua" terra, e che diviene parte del mondo. Una grande attenzione alla artigianalità di ogni passaggio della sua grandissima produzione tessile fatta come fosse ancora...