Advertising category: 1808 books
Stick This!
Using Promotional Stickers to Build Identity, Create Word-Of-Mouth and Grow Sales
Language: English
Release Date: December 4, 2014
Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective and influential than word of mouth marketing and endorsements from trusted sources. Studies show that 90%...
The Brains Behind Great Ad Campaigns
Creative Collaboration between Copywriters and Art Directors
Language: English
Release Date: July 16, 2009
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
by benoit dubuisson
Language: English
Release Date: November 26, 2013
Language: English
Release Date: November 26, 2013
Here are the steps to start to build Backlinks :
1) Make lists
People love to link to lists like the top 10 movies, 50 ways to increase productivity etc. This is
especially so if they are on the list. Other examples include, 50 most important people online, 100
best...
by Roddy Mullin
Language: English
Release Date: May 15, 2018
Language: English
Release Date: May 15, 2018
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online...
Niche Marketing: Skyrocket Your Niche
Internet Marketing Guide, #12
Language: English
Release Date: November 4, 2016
Niche Marketing: Skyrocket Your Niche
Niche marketing is extremely hot and many people are making a killing by creating and selling products in little known niches.
Some people say "the market is flooded" and "it's hard to find markets that are profitable" but I am here to tell you that...
The New Rules of Lead Generation
Proven Strategies to Maximize Marketing ROI
Language: English
Release Date: March 13, 2013
From amidst the clutter of lead generation tactics--both old and new--this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including...
Twenty Four Brand Mantras
Finding a Place in the Minds and Hearts of Consumers
Language: English
Release Date: February 4, 2009
" … an excellent book - a useful tool and guide in the hands of the young marketing executive."
KUMARAMANGALAM BIRLA, Chairman, Aditya Birla Group
"Jagdeep Kapoor truly understands brands… He has built winning brands, consulted with companies to help them build successful...
by pavan choudary
Language: English
Release Date: October 29, 2014
Language: English
Release Date: October 29, 2014
”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute...
by Anonymous
Language: English
Release Date: August 25, 2014
Language: English
Release Date: August 25, 2014
If you're confused and overwhelmed by ways to get traffic to your site, you aren't alone.
Advertising your ads on Google Adwords, researching the potentially successful keywords and then, figuring out how to best incorporate them into your site, adding more properly optimized content..the...
Consumer Culture, Branding and Identity in the New Russia
From Five-year Plan to 4x4
Language: English
Release Date: April 14, 2016
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social...
by Alex McKay, Graham Brown, Neale Skalberg
Language: English
Release Date: March 14, 2016
Language: English
Release Date: March 14, 2016
The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events...
How to Write Ad Copy That Works
A Course In Classic Copywriting
Language: English
Release Date: April 27, 2014
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several...
Creative Freelance Marketing
Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses
Language: English
Release Date: January 11, 2017
Grow a Successful Creative Business
Making a living from your craft – that’s the key, right?
Creative Freelance Marketing lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development strategies, and it provides a roadmap...
Neuro Design
Neuromarketing Insights to Boost Engagement and Profitability
Language: English
Release Date: February 3, 2017
Commended: 2018 Business Book Awards - Thought Leader category
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola,...