Advertising category: 1808 books
Lydia Pinkham
The Face That Launched a Thousand Ads
Language: English
Release Date: March 26, 2015
Lydia Pinkham was one of the 19th century’s most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues....
by Brian Meeks
Language: English
Release Date: September 4, 2017
Language: English
Release Date: September 4, 2017
Find Readers.
Build your brand.
Change your life.
Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.
Whether you're an Indie author self-publishing for the first time or an experienced...
The Power of Nice
How to Conquer the Business World With Kindness
Language: English
Release Date: September 19, 2006
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE,...
The Referral Engine
Teaching Your Business to Market Itself
Language: English
Release Date: May 13, 2010
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust...
Copywriting That Works:
Bright Ideas to Help You Inform, Persuade, Motivate and Sell!
Language: English
Release Date: November 24, 2012
Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works...
by Akshay Desai
Language: English
Release Date: January 18, 2015
Language: English
Release Date: January 18, 2015
An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well,...
by Phil Adair
Language: English
Release Date: July 11, 2016
Language: English
Release Date: July 11, 2016
The methods explained here will help you create a compelling website that will differentiate your business from the others out there. The [FREE] Video Training Series included is loaded with proven tips on how to drive the right traffic to your newly enhanced site. Free for you to implement: https://hotclicks.leadpages.co/free-adwords-video-training-2/...
Greenwash
Big Brands and Carbon Scams
Language: English
Release Date: September 26, 2012
Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution”, and McDonald's has painted its famous golden arches green. Facebook has even 'friended'...
by Andrea Phillips
Language: English
Release Date: May 31, 2012
Language: English
Release Date: May 31, 2012
The First How-To Strategy Guide to Transmedia Storytelling
“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it...
The Language of Branding
Theory, Strategies, and Tactics
Language: English
Release Date: December 14, 2017
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...
101 Tips About Growth Hacking
Winning Tactics, Winning Strategies, Growth Hacking Examples, Small & Big Brands Hacks
Language: English
Release Date: September 12, 2017
ABOUT THE BOOK
Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product...
Contagious
Why Things Catch On
Language: English
Release Date: March 5, 2013
New York Times bestseller
W****hat makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?...
Yes!
50 Scientifically Proven Ways to Be Persuasive
Language: English
Release Date: September 3, 2008
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what...
by David Gaughran
Language: English
Release Date: February 25, 2019
Language: English
Release Date: February 25, 2019
From the author of Let’s Get Digital and Strangers to Superfans comes a guide to advertising on the world’s hottest book marketing platform: BookBub Ads.
*Turn browsers into buyers with the right ad images.
*Attract the right readers with optimized targeting.
*Drive more sales...