Advertising category: 1808 books

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer...

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly)...

Grab this done for you Sales Funnel featuring Facebook Ad Secrets! A completely done for you sales kit in the red hot Facebook niche! Consider this - In the United States alone, one out of every five page views is on Facebook, and that there are over 600 million average daily users posting,...

Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images,...

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers...

La rivoluzione digitale non poteva che incidere sul rapporto tra imprese e consumatori e, in particolar modo, sul principale strumento utilizzato per veicolare i messaggi, la pubblicità. L’obiettivo del presente lavoro è quello di analizzare le strategie e gli strumenti della pubblicità on line,...

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than...

Learn the secrets of twitter advertising success. Twitter is a great place to market your business, and you can certain use it for free. Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however the nature of social...

Commercial artists and others looking for distinctive illustrations to enhance their various projects will be impressed by the attractive graphics in this comprehensive collection. Selected from rare magazines, newspapers, catalogs, and other printed materials from the 1920s and '30s, over 900 cuts...

Lively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare services, sports, travel, entertainment, and much more — all conveniently arranged by category for ease of use.

Muoversi nel mondo del commercio online non è affatto semplice. Scrivere un buon articolo per un prodotto o un annuncio efficace e vincente richiede competenze specifiche. Grazie a questa guida il lettore potrà avere l'idea, il punto di partenza, gli strumenti, la soluzione ai problemi, le strategie,...

Vividly reminiscent of the goings-on at Sterling Cooper**—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—**this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.