Advertising category: 1808 books
by Steve Nubie
Language: English
Release Date: October 24, 2009
Language: English
Release Date: October 24, 2009
Navigating the Creative Process: 6 Steps to Creative Success
by Steve Nubie
-Creativity and innovation are hallmarks and the heritage of the American experience. But lately, many organizations have lost their way. New ideas seem to represent more of a risk than an investment. As a result, creativity...
by Joseph Turow
Language: English
Release Date: January 10, 2012
Language: English
Release Date: January 10, 2012
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily...
How to Write Ads That Get The Sale!
A Collection of Copywriting Classics
Language: English
Release Date: August 11, 2014
I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.
Then I saw that there was one more collection which needed to be created.
While the Masters of Marketing Secrets series...
Facebook Ads For Beginners
Learn How to Advertise, Market Business, Brand, Products and Services Effectively Using Facebook Advertising
Language: English
Release Date: May 18, 2015
Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the rise. Even though this might sound simple and fun, the fact that you have to plan and convince makes...
Tell The Truth
Honesty Is Your Most Powerful Marketing Tool
Language: English
Release Date: April 3, 2012
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities...
by Manuel Braschi
Language: English
Release Date: September 26, 2018
Language: English
Release Date: September 26, 2018
Dear Friend:
Video marketing has been a growing trend for a few years now. YouTube has massive amounts of traffic, viewers, and content. It is the second most visited website in the world, right after Google. There are currently over 1 billion people using the platform to upload and consume...
Jesus, the Salesman
How to Use the Awesome Power of Persuasion
Language: English
Release Date: November 17, 2012
Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques. Jesus: Salesman for God shows how the awesome power of advertising works in the media, how Jesus used these same sales techniques in the Bible, and how they can work miracles for you in everyday...
Persuasive Imagery
A Consumer Response Perspective
Language: English
Release Date: April 2, 2003
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader...
How to Sell (eCommerce)
Marketing and Internet Marketing Strategies
Language: English
Release Date: October 19, 2015
Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs. Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing,...
by Christopher Prince
Language: English
Release Date: April 24, 2011
Language: English
Release Date: April 24, 2011
Millions of web and content publishers just like you use Google AdSense to make money through internet advertising. Yet, while Google AdSense is a great way for many web publishers to monetize their content, far too many web and content publishers waste time with Google AdSense for one of two reasons:...
Finders & Keepers
How the World's Most Powerful Customer is Changing Everything
Language: English
Release Date: March 20, 2015
Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru...
A Quick Start Guide to Google AdWords
Get Your Product to the Top of Google and Reach Your Customers
Language: English
Release Date: September 3, 2010
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.
A Quick Start Guide to Google Adwords explains...
by Alexey
Language: English
Release Date: May 14, 2013
Language: English
Release Date: May 14, 2013
FB Bullseye
Targeted Traffic From the World's Largest Website
Language: English
Release Date: January 12, 2014
Convert FB viewers to income-generating buyers while you smile - checking your bank balance online.
Facebook is currently the world’s largest social media website, with more than 500 million active users logging into their Facebook account every single day! With millions of daily visitors,...