Advertising category: 1808 books

"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be"  These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created...

Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle–South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers...

Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of...

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice...

Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world.Copywriting is...

What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture? Citizen Designerattempts to answer this question with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the...

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best...

"REVEALED! The Incredible Secrets Of A Rebel Australian Copywriter Who Turns 'Do-Nothing' Ads Into Money-Making Machines In Less Than 30 Minutes!" Dear Internet Friend, If you've ever wondered how to turn your marketing into a money-sucking machine, then this is most important...

T-Shaped Marketing for Authors. The New Way to Sell Books. Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions...

T-Shaped Marketing for Authors. The New Way to Sell Books. Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions...

There is 80+ traffic sources and this list was compiled over almost 3 years of trial and use. This traffic rolodex will save you many hours of searching and hard work. There are some nice new advertising sources in this report for you to discover and some of them are huge. Others are...

This ebook will give you 100 sport selling strategies. As you may know the sport's industry is a huge profitable market. You get all kinds of ideas for sport niches to target, types of sport products and services to sell and words that will sell the sport or merchandise.Author;Jimmy...