Advertising category: 1808 books
The Creative Copywriter's Companion
One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.
Language: English
Release Date: October 9, 2018
From the Kirius Review: "A highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... He has won the ad industry’s...
The 7-Step Success Formula To Viral Video Marketing
The Ultimate Manual On Marketing Trends And Marketing Tips For Internet Marketing Strategies To Help You Create Viral Videos That Will Get You More Traffic, Increase Conversions For Better Sales & Bigger Profits
Language: English
Release Date: October 5, 2012
One single video can help you increase brand awareness and get you better results in sales conversions without having you spend thousands in online promotion and advertising.
A viral video is simply content in video format which you put on video-sharing sites and it spreads out all over...
Brutal Simplicity of Thought
How It Changed the World
Language: English
Release Date: April 16, 2013
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency
How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night...
Google Adwords For Beginners
Learn How to Advertise, Market Products and Services Effectively Using Google Adwords Ads
Language: English
Release Date: May 8, 2015
Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is the concept behind Pay-Per-Click in online adverts. Pay-Per-Click is a term that refers to advertising,...
Sticking My Ads Out
It’S Not Creative Unless It Sells.
Language: English
Release Date: February 23, 2012
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just...
Your Ad Ignored Here
Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Language: English
Release Date: October 24, 2017
“Tom is the David Ogilvy of cartooning.” --Seth Godin, author of Purple Cow
From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon...
by Gabriel Aluisy
Language: English
Release Date: November 3, 2015
Language: English
Release Date: November 3, 2015
Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You're not alone, but there's a better way!This book teaches entrepreneurs and managers an effective step-by-step process of creating advertisements that hook...
by Al Ries, Jack Trout
Language: English
Release Date: December 13, 2000
Language: English
Release Date: December 13, 2000
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...
Chutzpah & Chutzpah
Saatchi & Saatchi: The Insiders' Stories
Language: English
Release Date: February 2, 2017
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business. Responsible...
by Victoria Olubi
Language: English
Release Date: May 18, 2015
Language: English
Release Date: May 18, 2015
Does the idea of getting paid to teach put a smile on your face?
Is it something that you've always wanted to do but have you been put off by the fear of how difficult it might be to get clients?
Are you looking for a new career path and feel that tutoring might be a good option for...
by Alexey
Language: English
Release Date: May 14, 2013
Language: English
Release Date: May 14, 2013
Billion-Dollar Branding
Brand Your Small Business Like a Big Business and Make Great Things Happen
Language: English
Release Date: August 21, 2012
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.
Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo,...
by Neil Hedley
Language: English
Release Date: January 23, 2012
Language: English
Release Date: January 23, 2012
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be this way.
Neil Hedley was an ad agency Creative Director by the age of twenty, doing international...