Advertising category: 1808 books
Can't Buy My Love
How Advertising Changes the Way We Think and Feel
Language: English
Release Date: June 26, 2012
"When was the last time you felt this comfortable in a relationship?"
-- An ad for sneakers
"You can love it without getting your heart broken."
-- An ad for a car
"Until I find a real man, I'll settle for a real smoke."
-- A woman in a cigarette ad
Many advertisements...
by Claude Hopkins
Language: English
Release Date: January 11, 1966
Language: English
Release Date: January 11, 1966
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Advertising Account Planning
Planning and Managing an IMC Campaign
Language: English
Release Date: February 11, 2015
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Advertising Diversity
Ad Agencies and the Creation of Asian American Consumers
Language: English
Release Date: April 3, 2015
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los...
Advertising and Public Memory
Social, Cultural and Historical Perspectives on Ghost Signs
Language: English
Release Date: August 5, 2016
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned...
by
Language: English
Release Date: May 4, 2012
Language: English
Release Date: May 4, 2012
Advalue is organised into four sections, according to where the advertising effect is to be seen:
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive...
by Robyn Blakeman
Language: English
Release Date: December 16, 2008
Language: English
Release Date: December 16, 2008
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural...
Integrated Marketing Communication
Advertising and Promotion in a Digital World
Language: English
Release Date: October 2, 2017
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students...
Digital advertising 3.0
Il futuro della pubblicità digitale
Language: Italian
Release Date: April 23, 2016
Le tecnologie digitali aprono inconsueti e innovativi scenari al mondo della comunicazione e della pubblicità. Permettono, in particolare, di entrare in relazione con gli utenti per comprenderne i bisogni, coinvolgerli e seguirne il percorso di fruizione del servizio/prodotto sino alla condivisione...
by
Language: English
Release Date: January 8, 2016
Language: English
Release Date: January 8, 2016
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...
Advertising
More Fun in the Philippines
Language: English
Release Date: December 24, 2014
After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s, and Dr. Martens and joined BBDO Guerrero in the Philippines as Chief Executive. This is the story of what happened next, leading to the advertising...
by Gilbert Russell
Language: English
Release Date: May 2, 2013
Language: English
Release Date: May 2, 2013
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...
Advertising Creative
Strategy, Copy, and Design
Language: English
Release Date: December 15, 2018
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author,...
Internet Advertising
Google AdWords e gli Ads di Facebook, LinkedIn, Twitter e Bing
Language: Italian
Release Date: January 23, 2017
Aziende di ogni dimensione, esercizi commerciali e liberi professionisti hanno individuato nel Web nuove opportunità di promozione della propria attività: dalla creazione di un e-commerce alla gestione dei social media, passando per lo sviluppo di campagne pubblicitarie online. Alcuni tra i principali...