Advertising category: 1808 books

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations,...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines...

The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist… These and much more peculiar, funny and extremely relevant stories help to define the development...

Why you should read this book: because it’s full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz’s 40 years’ beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you’ve ever heard. Because in today’s visual/digital...

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive...

In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising...

Are you wasting money on ads without seeing any real results? Do you wish to grow your business quickly? Then keep reading.. Many modern businesses have seen the potential of Social Media and what it can do to help increase their share of the market. There are a number of options when it comes to...

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel...

B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even better and deliver even greater results...

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before...

The Inconvenient Truth about Online Advertising and Social Media. Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale,...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and...