Blind Spot
Why We Fail to See the Solution Right in Front of Us
Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Social Psychology, Economics
| Author: | Dr. Gordon Rugg | ISBN: | 9780062134738 |
| Publisher: | HarperOne | Publication: | April 30, 2013 |
| Imprint: | HarperOne | Language: | English |
| Author: | Dr. Gordon Rugg |
| ISBN: | 9780062134738 |
| Publisher: | HarperOne |
| Publication: | April 30, 2013 |
| Imprint: | HarperOne |
| Language: | English |
The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.
But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.
In Blind Spot: Why We Fail to See the Solution Right in Front of Us, Dr. Rugg shares his story and shows how his toolkit of problem-solving techniques—such as his Verifier Method—can save the day, particularly in those times when the experts on your team have all the data in front of them but are still unaccountably at an impasse.
In the tradition of Malcolm Gladwell and Dan Ariely, Dr. Rugg, a rising star in computer science, challenges us to re-examine the way we think, and provides new tools to solve problems and crack codes in our own lives.
The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.
But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.
In Blind Spot: Why We Fail to See the Solution Right in Front of Us, Dr. Rugg shares his story and shows how his toolkit of problem-solving techniques—such as his Verifier Method—can save the day, particularly in those times when the experts on your team have all the data in front of them but are still unaccountably at an impasse.
In the tradition of Malcolm Gladwell and Dan Ariely, Dr. Rugg, a rising star in computer science, challenges us to re-examine the way we think, and provides new tools to solve problems and crack codes in our own lives.
