Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Emerging Research and Opportunities

Business & Finance, Marketing & Sales, Consumer Behaviour
Big bigCover of Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

More books from IGI Global

bigCover of the book Innovations in Software-Defined Networking and Network Functions Virtualization by
bigCover of the book Identification, Evaluation, and Perceptions of Distance Education Experts by
bigCover of the book Computational Techniques for Modeling Atmospheric Processes by
bigCover of the book Handbook of Research on Organizational Justice and Culture in Higher Education Institutions by
bigCover of the book Online Tutor 2.0 by
bigCover of the book Advances in System Dynamics and Control by
bigCover of the book Design Solutions for User-Centric Information Systems by
bigCover of the book Empowering Learners With Mobile Open-Access Learning Initiatives by
bigCover of the book Techniques for Coding Imagery and Multimedia by
bigCover of the book Examining Developments and Applications of Wearable Devices in Modern Society by
bigCover of the book Effective Open Innovation Strategies in Modern Business by
bigCover of the book Smart Grid as a Solution for Renewable and Efficient Energy by
bigCover of the book Driving Customer Appeal Through the Use of Emotional Branding by
bigCover of the book Regaining Global Stability After the Financial Crisis by
bigCover of the book Innovative Collaborative Practice and Reflection in Patient Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy