Beyond the Business Plan
10 Principles for New Venture Explorers
Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
| Author: | S. Bridge, C. Hegarty | ISBN: | 9781137332875 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 11, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | S. Bridge, C. Hegarty |
| ISBN: | 9781137332875 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 11, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
