Be Unique or Be Ignored
The CEO's Guide to Branding
Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
| Author: | Marc H. Rudov | ISBN: | 9780974501758 |
| Publisher: | MHR Enterprises | Publication: | November 11, 2013 |
| Imprint: | MHR Enterprises | Language: | English |
| Author: | Marc H. Rudov |
| ISBN: | 9780974501758 |
| Publisher: | MHR Enterprises |
| Publication: | November 11, 2013 |
| Imprint: | MHR Enterprises |
| Language: | English |
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
