Barack, Inc.

Winning Business Lessons of the Obama Campaign

Business & Finance
Cover of the book Barack, Inc. by Barry Libert, Rick Faulk, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barry Libert, Rick Faulk ISBN: 9780137013227
Publisher: Pearson Education Publication: January 5, 2009
Imprint: FT Press Language: English
Author: Barry Libert, Rick Faulk
ISBN: 9780137013227
Publisher: Pearson Education
Publication: January 5, 2009
Imprint: FT Press
Language: English

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

More books from Pearson Education

Cover of the book Vector Basic Training by Barry Libert, Rick Faulk
Cover of the book CCNA Cyber Ops SECOPS 210-255 Official Cert Guide by Barry Libert, Rick Faulk
Cover of the book Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress, The by Barry Libert, Rick Faulk
Cover of the book Business Express: Managing productive meetings by Barry Libert, Rick Faulk
Cover of the book SharePoint 2010 Development with Visual Studio 2010 by Barry Libert, Rick Faulk
Cover of the book MCTS 70-642 Exam Cram by Barry Libert, Rick Faulk
Cover of the book Absolute Beginner's Guide to Quattro Pro X3 by Barry Libert, Rick Faulk
Cover of the book Smart Retail by Barry Libert, Rick Faulk
Cover of the book The Apple TV Pocket Guide by Barry Libert, Rick Faulk
Cover of the book FileMaker Pro 10 In Depth by Barry Libert, Rick Faulk
Cover of the book The Photoshop Elements 11 Book for Digital Photographers by Barry Libert, Rick Faulk
Cover of the book Nash Editions by Barry Libert, Rick Faulk
Cover of the book Fixing the Housing Market by Barry Libert, Rick Faulk
Cover of the book The Econosphere by Barry Libert, Rick Faulk
Cover of the book The Perfect Swing Trading Alternative for Option Traders by Barry Libert, Rick Faulk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy