Authenticity

The Head, Heart, and Soul of Selling

Business & Finance, Human Resources & Personnel Management, Skills, Marketing & Sales, Sales & Selling, Entrepreneurship & Small Business
Cover of the book Authenticity by Ron Willingham, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ron Willingham ISBN: 9780698153059
Publisher: Penguin Publishing Group Publication: May 6, 2014
Imprint: Prentice Hall Press Language: English
Author: Ron Willingham
ISBN: 9780698153059
Publisher: Penguin Publishing Group
Publication: May 6, 2014
Imprint: Prentice Hall Press
Language: English

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:

• The what: knowing the product, the industry, and the competition
• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
• The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value

Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling—selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.

in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:

• Develop stronger client relationships through enhanced social skills
• Increase the value you bring to customers (and feel more worthy of success and compensation)
• Boost sales by learning and applying the fundamentals of client-focused selling

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:

• The what: knowing the product, the industry, and the competition
• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
• The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value

Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling—selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.

in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:

• Develop stronger client relationships through enhanced social skills
• Increase the value you bring to customers (and feel more worthy of success and compensation)
• Boost sales by learning and applying the fundamentals of client-focused selling

More books from Penguin Publishing Group

Cover of the book Occult and Battery by Ron Willingham
Cover of the book The Heartland by Ron Willingham
Cover of the book Science Fiction: 101 by Ron Willingham
Cover of the book The Innocent by Ron Willingham
Cover of the book Crossing California by Ron Willingham
Cover of the book Curtain of Death by Ron Willingham
Cover of the book Finding Meaning in the Second Half of Life by Ron Willingham
Cover of the book The Call of the Wild and Selected Stories by Ron Willingham
Cover of the book The Dark Griffin by Ron Willingham
Cover of the book Pretty Takes Practice by Ron Willingham
Cover of the book Playing With Fire by Ron Willingham
Cover of the book Faust in Copenhagen by Ron Willingham
Cover of the book Scattered Graves by Ron Willingham
Cover of the book High Maintenance by Ron Willingham
Cover of the book The Sight by Ron Willingham
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy