Appreciation Marketing®

When Curtis and I decided to sit down and write this book, it was not out of desire and it certainly was not for the money. We did not dream up the idea, create an outline, and hire a ghost writer. And it was not a prompting. Funny as it sounds, the decision to actually go ahead and put these words on paper felt more like a responsibility. A calling, if you will. In April of 2007, we became business partners doing some sales and marketing for a company that specializes in appreciation and relationship building. We were promoted quickly and within seven months we became corporate trainers. In doing so, we had the awesome pleasure of traveling North America teaching the Law of Attraction principles that our company was built on and – as we found – all other companies should be built on as well. As we continued to share this message in our everyday travels, we found that these ideas came off as fresh and cutting edge. We discovered that although the principles of appreciation had really been around forever, most people in business had completely gotten away from them. Then we began to get testimonials from people who, in just days after applying our principles, experienced life-changing results and could not stop thanking us. One woman was struggling with her real estate business and sat down with us for lunch. We talked about the principles of Appreciation Marketing™ and even shared with her a mechanism with which to incorporate them. Three days after our lunch, she earned a $2.4 million listing seemingly out of the clear blue sky. Another woman, in southern California, was so enamored with these principles that she asked our assistance in helping roll them out with her entire company (a large insurance firm). Sure enough, within months, numbers shot up and appreciation was coming back to them exponentially. A young girl, fresh out of college, had just interviewed for a huge job with a major television network. After about fifteen minutes of talking about our principles we decided it would be a great idea to send a “thank you” card to her interviewer. She got the job. A friend who sells private jets for a living, and deals with very high-net-worth clients, began using our appreciation principles and started getting his foot in the door with business titans that he previously couldn’t get anywhere near. Now they (not their secretaries) were personally calling him to set up appointments. We’ve lectured on the principles of Appreciation Marketing™ in front of BNI groups, Chambers of Commerce, and numerous other networking groups around New York and New England and invariably the results have been the same. Eyes (and sometimes mouths) wide open, notes being taken at a fever pitch, and more than anything else . . . Results. It was for that reason that the two of us decided to put our brains together and just take everything we’ve been preaching and get it down in book and audio format. In the pages that follow you will expose yourself to all of our principles of Appreciation Marketing™. Though the words and the stories will be coming from my mouth (and fingers) in the first person, everything you read and hear is a collaboration of our combined experience. The message that follows needs to be shared, not only for the success of business, but for the betterment of mankind. We’re not so naive that we think we can actually change the world, as a whole. But we all don’t live in the same world. Curtis and I sincerely believe that each one of us, as individuals, lives in a world all our own. And not only does each one of us hold the desire to better that world, but we also possess the ability to. Our hope is that we can help point you in that direction. We appreciate you! Tommy & Curtis