Advertising In India
Trends And Impact
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Om Gupta | ISBN: | 9789351287094 |
| Publisher: | Kalpaz Publications | Publication: | June 30, 2005 |
| Imprint: | Kalpaz Publications | Language: | English |
| Author: | Om Gupta |
| ISBN: | 9789351287094 |
| Publisher: | Kalpaz Publications |
| Publication: | June 30, 2005 |
| Imprint: | Kalpaz Publications |
| Language: | English |
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
