Advertising and Customer Values. To what extend does one influence the other?

To what extend does one influence the other?

Business & Finance, Marketing & Sales
Cover of the book Advertising and Customer Values. To what extend does one influence the other? by David Apel, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Apel ISBN: 9783668009691
Publisher: GRIN Verlag Publication: July 1, 2015
Imprint: GRIN Verlag Language: English
Author: David Apel
ISBN: 9783668009691
Publisher: GRIN Verlag
Publication: July 1, 2015
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , language: English, abstract: (How) Does advertising influence customer values? Can advertisers shape their audience's cultural values in their interest? Or do advertisements simply appeal to values pre-existing in a society? These questions are nowadays more relevant than ever before especially regarding the U.S. culture and advertising industry, which are serving as the objects of study. In the course of developing an answer, secondary research is conducted in the form of analysis and interpretation of literature, journal articles, reports and studies. In the course of developing an answer, secondary research will be conducted in the form of analysis and interpretation of literature, journal articles, reports and studies. The paper is set up as follows: Chapter 2 will precisely define and discuss the terms employed, and provide an in-depth look at U.S. values and their history. Chapter 3 will elaborate the mechanisms by which advertising influences vari-ous constructs on behalf of its audience, complemented with two studies related to the topic. Chapter 4 will conclude by bringing together the values treated in chapter 2 and the effects of advertising dis-cussed in chapter 3.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , language: English, abstract: (How) Does advertising influence customer values? Can advertisers shape their audience's cultural values in their interest? Or do advertisements simply appeal to values pre-existing in a society? These questions are nowadays more relevant than ever before especially regarding the U.S. culture and advertising industry, which are serving as the objects of study. In the course of developing an answer, secondary research is conducted in the form of analysis and interpretation of literature, journal articles, reports and studies. In the course of developing an answer, secondary research will be conducted in the form of analysis and interpretation of literature, journal articles, reports and studies. The paper is set up as follows: Chapter 2 will precisely define and discuss the terms employed, and provide an in-depth look at U.S. values and their history. Chapter 3 will elaborate the mechanisms by which advertising influences vari-ous constructs on behalf of its audience, complemented with two studies related to the topic. Chapter 4 will conclude by bringing together the values treated in chapter 2 and the effects of advertising dis-cussed in chapter 3.

More books from GRIN Verlag

Cover of the book Implikatoren und Wirkungen der Personenwahrnehmung in der Werbepsychologie - Eine praktische Analyse by David Apel
Cover of the book Der Prüfungsmaßstab des § 10 Satz 1 AGG bei der Rechtfertigung der unmittelbaren Benachteiligung wegen des Alters by David Apel
Cover of the book Die Hölle als Ort des Jenseitsgefüges im 12. Jahrhundert by David Apel
Cover of the book The knowledge gap theory of communication by David Apel
Cover of the book Offener Unterricht - Definitionsansätze, verschiedene Ansätze (Freiarbeit, Wochenplan) by David Apel
Cover of the book Otto I. - Die Wende am Lechfeld by David Apel
Cover of the book Die Amtsantrittsrede des US-Präsidenten als Instrument politischer Führung by David Apel
Cover of the book Resilienz. Wie beeinflussen Schutz- und Risikofaktoren die kindliche Entwicklung? by David Apel
Cover of the book Systematisches Risiko im Interbanken-Zahlungsverkehr: Theoretische Analyse und wirtschaftspolitische Implikationen by David Apel
Cover of the book Normative Ansätze zum Konzept Global Governance by David Apel
Cover of the book Und der Altbundeskanzler Kohl hat dennoch recht! by David Apel
Cover of the book Experimentelle Erschließung der Umwelt (Grundschule) by David Apel
Cover of the book Ist H.G. Wells Utopia das kommunistische Paradies? - Eine Analyse anhand seines Werkes 'Menschen, Göttern gleich' by David Apel
Cover of the book The bilingual triangle: Teaching content and language integrated geography by David Apel
Cover of the book Maßnahmen bei Verhaltensauffälligkeiten by David Apel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy