Advertising and Consumer Culture in China

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising and Consumer Culture in China by Hongmei Li, Wiley
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Author: Hongmei Li ISBN: 9781509511143
Publisher: Wiley Publication: September 6, 2016
Imprint: Polity Language: English
Author: Hongmei Li
ISBN: 9781509511143
Publisher: Wiley
Publication: September 6, 2016
Imprint: Polity
Language: English

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

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