Advanced Introduction to Consumer Behavior Analysis
Business & Finance, Marketing & Sales, Consumer Behaviour, Sales & Selling
| Author: | Gordon Foxall | ISBN: | 9781784716936 |
| Publisher: | Edward Elgar Publishing | Publication: | May 26, 2017 |
| Imprint: | Language: | English |
| Author: | Gordon Foxall |
| ISBN: | 9781784716936 |
| Publisher: | Edward Elgar Publishing |
| Publication: | May 26, 2017 |
| Imprint: | |
| Language: | English |
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
