A Digest of Commerce

This book introduces you to Commerce. It clearly explains commerce. It analyzes trade and the ancillaries to trade. It shows how to study Commerce.

It sheds light on occupations. It analyzes the industrial occupations, the commercial occupations, and the service occupations.

It explains production. It highlights the various types of production. It discusses the factors of production like land, capital, labour and entrepreneur. It explores the relationship between production and exchange.

It shows how to form business units like the sole proprietorship, partnership, private limited liability company, public limited liability company and co-operative society. It discusses the types of business merger and integration.

It identifies capital. It analyzes the sources of capital for sole proprietorship, partnership, private limited liability company, public limited liability company. It explores the shares, stocks and debentures.

It sheds light on profit. It analyzes the types of profit. It shows how to calculate the profit, turnover and rate of turnover of a business unit.

It explores home trade. It analyzes retail trade. It discusses types of retail trade like hawking, mobile shop, roadside trade, market trade, departmental store, multiple or chain store, supermarket and mail order business.

It discusses the modern trends in the retailing of goods and services. It analyzes branding, prepackaging, self service, after-sales service, automatic vending machine and credit card.

It examines all the documents used for the purchase and sale of goods and services. It analyzes the letter of inquiry, quotation, order form, invoice, delivery note, receipt, debit note, credit note and statement of account.

It teaches you how to do international business. It evaluates the import and export trades. It discusses the documents used for foreign trade.

It throws light on banks. It discusses the central bank, commercial bank, merchant bank, mortgage bank, development bank and savings bank.

It analyzes the principles of insurance. It appraises the types of insurance like the life assurance, accident assurance, motor vehicle insurance, fire insurance, fidelity guarantee insurance and marine insurance.

It sheds light on the stock exchange. It analyzes the securities like the shares, stocks, debentures and bonds traded in the stock exchange.

It delves into transportation. It analyzes the factors that influence the choice of a means of transport. It appraises road transport, rail transport, air transport, water transport and pipeline transport.

It casts light on communication. It analyzes the various means of communication like the postal company, courier company, telecommunication company, and Internet company. it explores the information communications technology in general.

It discusses marketing. It analyzes the components of marketing. It appraises the marketing mix like the product, price, place and promotion. It evaluates the media of marketing.

It explores advertising. It analyzes the methods of advertising. It appraises the media of advertising. It teaches you how to advertise goods and services.

It explains business law. It analyzes the law of contract and the law of agency. It evaluates the employment contract. It examines the rights and obligations of both the employer and the employee. It examines how to protect the consumers from the producers.

It explores the economic groupings like the International Monetary Fund, World Bank, European Union, Economic Community of West African States, and Organization of Petroleum Exporting Countries.

And it lays emphasis on business management. It analyzes the business objectives and resources. It identifies the organizational structure of a business. It also explores the ways of discharging a business' social responsibilities.