50 Steps to Showroom Mastery
Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive
Business & Finance, Marketing & Sales, Sales & Selling
| Author: | Gordon Wright | ISBN: | 1230002305585 |
| Publisher: | Nevco Marketing | Publication: | January 1, 2018 |
| Imprint: | Language: | English |
| Author: | Gordon Wright |
| ISBN: | 1230002305585 |
| Publisher: | Nevco Marketing |
| Publication: | January 1, 2018 |
| Imprint: | |
| Language: | English |
Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap than a Sales and Marketing pro who has successfully married the skills and insights from a 25+ year career in corporate sales and marketing with a decade on the dealership showroom floor.
Gordon Wright pioneered a new approach to car sales as he worked through the pre-Facebook and smartphone era to the recent disruption across the industry. His first book, “A New Way to Buy a Car”, was a Consumer Awareness Guide directed at car buyers. Now, in his second book, “50 Steps to Showroom Mastery”, he is sharing with the next generation of car sales professionals, the sales approaches and techniques that helped him successfully navigate a period of dramatic industry change in the dealership showroom.
This new book takes the best (and still appropriate) practices of the past along with new methods developed over the past five years and weaves them into a method that is completely in tune with the new attitudes and expectations of today’s customers (both millenials and their parents). It is offered in an easy-to-follow sales training manual in the format of 50 short lessons developed, used and tested on the dealership showroom sales floor over the past decade.
Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap than a Sales and Marketing pro who has successfully married the skills and insights from a 25+ year career in corporate sales and marketing with a decade on the dealership showroom floor.
Gordon Wright pioneered a new approach to car sales as he worked through the pre-Facebook and smartphone era to the recent disruption across the industry. His first book, “A New Way to Buy a Car”, was a Consumer Awareness Guide directed at car buyers. Now, in his second book, “50 Steps to Showroom Mastery”, he is sharing with the next generation of car sales professionals, the sales approaches and techniques that helped him successfully navigate a period of dramatic industry change in the dealership showroom.
This new book takes the best (and still appropriate) practices of the past along with new methods developed over the past five years and weaves them into a method that is completely in tune with the new attitudes and expectations of today’s customers (both millenials and their parents). It is offered in an easy-to-follow sales training manual in the format of 50 short lessons developed, used and tested on the dealership showroom sales floor over the past decade.
