101 Design Methods
A Structured Approach for Driving Innovation in Your Organization
Nonfiction, Art & Architecture, Graphic Art & Design
| Author: | Vijay Kumar | ISBN: | 9781118330241 |
| Publisher: | Wiley | Publication: | October 11, 2012 |
| Imprint: | Wiley | Language: | English |
| Author: | Vijay Kumar |
| ISBN: | 9781118330241 |
| Publisher: | Wiley |
| Publication: | October 11, 2012 |
| Imprint: | Wiley |
| Language: | English |
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
