贏在品牌

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book 贏在品牌 by 吳文輝, 崧博出版事業有限公司
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Author: 吳文輝 ISBN: 3460000001686
Publisher: 崧博出版事業有限公司 Publication: December 24, 2016
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 吳文輝
ISBN: 3460000001686
Publisher: 崧博出版事業有限公司
Publication: December 24, 2016
Imprint: 崧博出版事業有限公司
Language: Chinese
本書從“ 品牌是主宰企業命運的無形之手” 出發,探討了“ 品牌戰略” 、“ 品牌定位”、“品牌設計” 、“ 品牌品質” 、“ 品牌創新” 、“ 品牌傳播” 、“ 走出品牌誤區” 、“ 品牌行銷” 、“ 品牌文化”等10個方面的內容;結合實際案例介紹了企業的發展方向、品牌的核心價值、如何才能讓品牌與眾不同、假冒偽劣品牌給企業帶來的危害、如何使基業長青、品牌力的塑造、正確的品牌認識, 以及真正的王者行銷、凝結在品牌上的企業精華。本書既是即將走入社會的學生了解市場的快捷方式,又是企業經理人和專家、企業高級主管和所有有志於企業行銷的人員,能夠瞭解和熟悉品牌行銷戰略與戰術的實用性工具書。著
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
本書從“ 品牌是主宰企業命運的無形之手” 出發,探討了“ 品牌戰略” 、“ 品牌定位”、“品牌設計” 、“ 品牌品質” 、“ 品牌創新” 、“ 品牌傳播” 、“ 走出品牌誤區” 、“ 品牌行銷” 、“ 品牌文化”等10個方面的內容;結合實際案例介紹了企業的發展方向、品牌的核心價值、如何才能讓品牌與眾不同、假冒偽劣品牌給企業帶來的危害、如何使基業長青、品牌力的塑造、正確的品牌認識, 以及真正的王者行銷、凝結在品牌上的企業精華。本書既是即將走入社會的學生了解市場的快捷方式,又是企業經理人和專家、企業高級主管和所有有志於企業行銷的人員,能夠瞭解和熟悉品牌行銷戰略與戰術的實用性工具書。著

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