行銷靠社群:零秒成交,讓顧客想都不想的超猛下單術

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book 行銷靠社群:零秒成交,讓顧客想都不想的超猛下單術 by , 今周刊出版社
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Author: ISBN: 7310869469616
Publisher: 今周刊出版社 Publication: June 29, 2017
Imprint: 今周刊出版社 Language: Chinese
Author:
ISBN: 7310869469616
Publisher: 今周刊出版社
Publication: June 29, 2017
Imprint: 今周刊出版社
Language: Chinese

東西只要PO上網就會大賣了嗎???

關鍵字要不要買?

我想創業,該先有產品,才能經營粉專嗎?

流量如何變銷量,粉絲如何轉營收?

 

    你一定常看到某些雜誌文章,報導的是某間快撐不下去的百年老店、老企業,靠著家中第二代,或一些創業團隊的幫助,將產品放上網路,結果一炮而紅,老店也因此浴火重生!雖然這樣的例子看似屢見不鮮,但這些文章沒告訴你的是,有更多的人想經營電子商務,卻倒在「社群」這座大山面前!

    事實上,電子商務時代的來臨,讓社群行銷已成各方兵家必爭之地,年輕人靠它創業,老品牌靠它重生,網路社群的力量無遠弗屆。但在這塊領域中,失敗的人絕不在少數,那為什麼Airbnb可以靠故事說出百億美元營收?為什麼星巴克推買一送一總會讓人排到門口?本書剖析了電子商務時代,如何在FB、LINE等平台賺到錢,將百萬粉絲轉化成千萬營收,讓你換個腦袋引爆銷售奇蹟!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

東西只要PO上網就會大賣了嗎???

關鍵字要不要買?

我想創業,該先有產品,才能經營粉專嗎?

流量如何變銷量,粉絲如何轉營收?

 

    你一定常看到某些雜誌文章,報導的是某間快撐不下去的百年老店、老企業,靠著家中第二代,或一些創業團隊的幫助,將產品放上網路,結果一炮而紅,老店也因此浴火重生!雖然這樣的例子看似屢見不鮮,但這些文章沒告訴你的是,有更多的人想經營電子商務,卻倒在「社群」這座大山面前!

    事實上,電子商務時代的來臨,讓社群行銷已成各方兵家必爭之地,年輕人靠它創業,老品牌靠它重生,網路社群的力量無遠弗屆。但在這塊領域中,失敗的人絕不在少數,那為什麼Airbnb可以靠故事說出百億美元營收?為什麼星巴克推買一送一總會讓人排到門口?本書剖析了電子商務時代,如何在FB、LINE等平台賺到錢,將百萬粉絲轉化成千萬營收,讓你換個腦袋引爆銷售奇蹟!

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