Selling Blue Elephants

How to make great products that people want BEFORE they even know they want them

Business & Finance, Marketing & Sales
Cover of the book Selling Blue Elephants by Howard R. Moskowitz Ph.D, Alex Gofman, Pearson Education
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Author: Howard R. Moskowitz Ph.D, Alex Gofman ISBN: 9780132716390
Publisher: Pearson Education Publication: April 11, 2007
Imprint: FT Press Language: English
Author: Howard R. Moskowitz Ph.D, Alex Gofman
ISBN: 9780132716390
Publisher: Pearson Education
Publication: April 11, 2007
Imprint: FT Press
Language: English

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation.

 

In Selling Blue Elephants , RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution!

 

Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time!

  • Discover “how the world works” in your market
  • Reveal the hidden rules that define your next breakthrough product
  • Create prototypes that answer the right questions, fast
  • Get at the truths your customers don’t know how to tell you
  • Use automated tools to streamline the entire process
  • Streamline your research, and get actionable answers in just days
  • Extend RDE value throughout the enterprise
  • From messaging to corporate communications to investor behavior
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation.

 

In Selling Blue Elephants , RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution!

 

Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time!

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