小企业的营销策略

Business & Finance, Management & Leadership, Management Science

Cover of the book 小企业的营销策略 by 高艷蕊, 崧博出版事業有限公司

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Author:	高艷蕊	ISBN:	3470000002056
Publisher:	崧博出版事業有限公司	Publication:	December 15, 2009
Imprint:	崧博出版事業有限公司	Language:	Chinese

Author:	高艷蕊
ISBN:	3470000002056
Publisher:	崧博出版事業有限公司
Publication:	December 15, 2009
Imprint:	崧博出版事業有限公司
Language:	Chinese

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進入新世紀，現代企業市場營銷也進入了一個新階段：各種營銷模式、概念不斷翻新；很多企業在市場競爭日趨激烈的情況下遭遇重重困難；企業品牌的生命周期越來越短，目標客戶群體越來越小。在產品及品牌的感覺價值迅速降低並導致價格低落的今天，企業對客戶需要的反應將最終決定其在市場上的成敗得失。

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進入新世紀，現代企業市場營銷也進入了一個新階段：各種營銷模式、概念不斷翻新；很多企業在市場競爭日趨激烈的情況下遭遇重重困難；企業品牌的生命周期越來越短，目標客戶群體越來越小。在產品及品牌的感覺價值迅速降低並導致價格低落的今天，企業對客戶需要的反應將最終決定其在市場上的成敗得失。

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