哈佛顶尖战略理论

Business & Finance, Marketing & Sales, Commercial Policy
Cover of the book 哈佛顶尖战略理论 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3467899004098
Publisher: 崧博出版事業有限公司 Publication: March 20, 2015
Imprint: 中版集团数字传媒有限公司 Language: Chinese
Author: 石地
ISBN: 3467899004098
Publisher: 崧博出版事業有限公司
Publication: March 20, 2015
Imprint: 中版集团数字传媒有限公司
Language: Chinese
战略一词最早来源于希腊文stratagem,含义是“将军”。当时,这个词常被人们用作指挥军队的艺术和科学。现在,这个词用于经营中,是用于描述一个组织打算怎样实现它的目标和使命。大多数组织为了实现自己的目标和使命,可以有许多种选择,战略就涉及选用何种方案的决定。总之战略包括拟定和评价,实现组织目标和使命的各种打案,以及最终选定将要实行的方案。本书融合众多名家智慧,带你理解哈佛*战略理论。
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
战略一词最早来源于希腊文stratagem,含义是“将军”。当时,这个词常被人们用作指挥军队的艺术和科学。现在,这个词用于经营中,是用于描述一个组织打算怎样实现它的目标和使命。大多数组织为了实现自己的目标和使命,可以有许多种选择,战略就涉及选用何种方案的决定。总之战略包括拟定和评价,实现组织目标和使命的各种打案,以及最终选定将要实行的方案。本书融合众多名家智慧,带你理解哈佛*战略理论。

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