價值力: 成功企業的四大關鍵武器

Business & Finance, Marketing & Sales
Cover of the book 價值力: 成功企業的四大關鍵武器 by 胡恒士, 有故事股份有限公司
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Author: 胡恒士 ISBN: 7297869324816
Publisher: 有故事股份有限公司 Publication: September 18, 2016
Imprint: Language: Chinese
Author: 胡恒士
ISBN: 7297869324816
Publisher: 有故事股份有限公司
Publication: September 18, 2016
Imprint:
Language: Chinese

**打造成功企業,快掌握新時代「商場四力」! **

**90條實戰心法、65張圖例文案,全方面致勝指南! **

**國內媒體公關與整合行銷首席專家胡恒士 **

十五年實戰經驗首次不藏私全公開!

我的產品很棒,可以賣給所有人?錯!
買電視廣告成本越低越好、買網路廣告流量越高越好?錯!
公司發生危機事件了,馬上召開記者會?錯!

如果你也是這樣想,你已經犯下了許多致命錯誤!

國內媒體公關與整合行銷領域的首席專家胡恒士,親授「職場四大關鍵武器」,橫跨品牌、行銷、媒體、廣告、公關、文案、危機處理等,十五年實戰經驗首次不藏私全公開。

→價值力:找對核心、創造價值,打造火爆成長的潛力品牌。
→行銷力:超神奇行銷勝利方程式,讓你30秒搞懂行銷。
→溝通力:好溝通創造大商機,讓顧客愉快花錢的掏心術。
→解決力:掌握關鍵六十分鐘,讓企業從危機中逆轉勝。

近百條品牌行銷、商場溝通、危機處理的實戰秘笈,搭配多家知名成功企業的行銷案例與65張圖例文案,本書一口氣公開給你,不空談理論,只傳授精華,助你打造個人與企業品牌的價值力!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**打造成功企業,快掌握新時代「商場四力」! **

**90條實戰心法、65張圖例文案,全方面致勝指南! **

**國內媒體公關與整合行銷首席專家胡恒士 **

十五年實戰經驗首次不藏私全公開!

我的產品很棒,可以賣給所有人?錯!
買電視廣告成本越低越好、買網路廣告流量越高越好?錯!
公司發生危機事件了,馬上召開記者會?錯!

如果你也是這樣想,你已經犯下了許多致命錯誤!

國內媒體公關與整合行銷領域的首席專家胡恒士,親授「職場四大關鍵武器」,橫跨品牌、行銷、媒體、廣告、公關、文案、危機處理等,十五年實戰經驗首次不藏私全公開。

→價值力:找對核心、創造價值,打造火爆成長的潛力品牌。
→行銷力:超神奇行銷勝利方程式,讓你30秒搞懂行銷。
→溝通力:好溝通創造大商機,讓顧客愉快花錢的掏心術。
→解決力:掌握關鍵六十分鐘,讓企業從危機中逆轉勝。

近百條品牌行銷、商場溝通、危機處理的實戰秘笈,搭配多家知名成功企業的行銷案例與65張圖例文案,本書一口氣公開給你,不空談理論,只傳授精華,助你打造個人與企業品牌的價值力!

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