‘Ad’apting to Markets
Repackaging Commercials in Indian Languages
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Professor Sunitha Srinivas C | ISBN: | 9789351505273 |
| Publisher: | SAGE Publications | Publication: | July 28, 2015 |
| Imprint: | Sage Publications Pvt. Ltd | Language: | English |
| Author: | Professor Sunitha Srinivas C |
| ISBN: | 9789351505273 |
| Publisher: | SAGE Publications |
| Publication: | July 28, 2015 |
| Imprint: | Sage Publications Pvt. Ltd |
| Language: | English |
This book looks at what goes into localization of advertisements in Indian languages.
‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.
This book looks at what goes into localization of advertisements in Indian languages.
‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.
