Understanding Emerging Markets

Building Business BRIC by Brick

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Understanding Emerging Markets by Stefano Pelle, SAGE Publications
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Author: Stefano Pelle ISBN: 9789352800650
Publisher: SAGE Publications Publication: January 11, 2007
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Stefano Pelle
ISBN: 9789352800650
Publisher: SAGE Publications
Publication: January 11, 2007
Imprint: Sage Publications Pvt. Ltd
Language: English

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development

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