ZARA. A European fashion brand

A European fashion brand

Business & Finance, Marketing & Sales
Cover of the book ZARA. A European fashion brand by Fatma Torun, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fatma Torun ISBN: 9783638335485
Publisher: GRIN Publishing Publication: January 4, 2005
Imprint: GRIN Publishing Language: English
Author: Fatma Torun
ISBN: 9783638335485
Publisher: GRIN Publishing
Publication: January 4, 2005
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: sehr gut, University of East London, 11 entries in the bibliography, language: English, abstract: 'Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else' The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: sehr gut, University of East London, 11 entries in the bibliography, language: English, abstract: 'Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else' The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.

More books from GRIN Publishing

Cover of the book Why do Cities develop? And why they are different in size? by Fatma Torun
Cover of the book The importance of culture by Fatma Torun
Cover of the book Auswirkungen des politischen Verflechtungssystems der Europäischen Union auf die Nationalstaaten am Beispiel Deutschland by Fatma Torun
Cover of the book Giving presentations: with focus on international audiences by Fatma Torun
Cover of the book Folk Etymology as a Linguistic Phenomenon by Fatma Torun
Cover of the book How To Gain Trust From Employees by Fatma Torun
Cover of the book The Use of Irony in Jane Austen's 'Pride and Prejudice' by Fatma Torun
Cover of the book The Semantic Charging of Space in 'The Castle of Otranto' (Gothic Novel) by Fatma Torun
Cover of the book Andrea Barret 'Ship Fever'. An Analysis of the Development of the Main Characters by Fatma Torun
Cover of the book Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models by Fatma Torun
Cover of the book European security and defence policy - EU a global security actor? by Fatma Torun
Cover of the book Discussion of theoretical perspectives that help to understand the phenomena of globalization by Fatma Torun
Cover of the book Female Virginity and Male Desire in Seventeenth Century Carpe Diem Poetry by Fatma Torun
Cover of the book Does smoking increase the risk of lumbar disc prolapse in individuals aged from 20 to 40 years? by Fatma Torun
Cover of the book Motivation im Kunstunterricht by Fatma Torun
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy